Disclaimer

1. Tool results and figures

Every calculator on this site works out its result from the figures you enter and, where stated, from published category benchmarks. The working is shown so you can check it, not taken on trust.

Those results are only as accurate as the numbers you put in, and they depend on your product, price point, margin, market and the conditions at the time. They are estimates and projections to help you think about your own numbers, not a guarantee, warranty or forecast of what you will achieve. Nothing on this site is a promise of a specific return, revenue, conversion rate or ROAS.

Advertising performance depends heavily on factors this site cannot see or control: your product and its demand, your pricing and margin, your site’s conversion rate, your fulfilment and service, your competitors, and the advertising platforms themselves. Two stores running identical inputs through the same calculator can see very different real-world results.

2. Not professional advice

The content of this site, including every calculator, quiz and article, is general marketing information. It is not financial, investment, legal, tax or accounting advice, and it should not be relied on as a substitute for advice from a qualified professional who knows your circumstances.

Decisions about your advertising spend are yours. Take proper advice before committing budget you cannot afford to lose, and never spend on advertising money that is needed elsewhere in the business.

3. Platforms outside our control

The tools on this site are built around Meta, Google and other advertising platforms owned and operated by third parties. Those platforms change their policies, algorithms, ad formats, attribution models, reporting and pricing without notice, and they can restrict or disable accounts at their discretion.

We do not control those decisions and cannot be held responsible for them, including where a platform changes how conversions are attributed, alters the cost of reaching an audience, or affects the accuracy of a benchmark this site uses. Where any platform badge appears on this site it reflects a partner programme membership only, and does not mean that platform endorses this site or guarantees results.

4. AI-generated output

Some tools on this site, including the Product Page Grader and the copywriting tools, use an AI model to generate feedback, grades or draft copy. That output is a starting point for your own judgement, not a fact-checked or legally cleared final product. Review anything generated here, especially product claims and copy intended for publication, before you use it.

5. Third-party links and marks

This site links to third-party websites for convenience. We do not control them, do not endorse their content, and are not responsible for their accuracy, availability or privacy practices.

Platform names and logos referenced on this site are the trade marks of their respective owners, used to describe compatibility or category, not to claim endorsement.

6. Accuracy of this site

We take reasonable care to keep this site accurate and current, but we make no representation or warranty that it is complete, accurate or up to date at any given moment. Content may be changed or removed at any time without notice. The site is provided on an “as is” and “as available” basis, and we do not warrant that it will be uninterrupted or error free.

7. Limitation of liability

To the fullest extent permitted by law, McLeod Media Limited excludes liability for any loss or damage arising from your use of, or reliance on, this site, its tools or their output, including loss of profit, revenue, business, goodwill, anticipated savings, or any indirect or consequential loss.

Nothing in this disclaimer excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded or limited.

8. Governing law

This disclaimer is governed by the law of Scotland, and the Scottish courts have exclusive jurisdiction over any dispute arising from it.

McLeod Media Limited, company number SC877714. Registered office: Clyde Offices, 2nd Floor, 48 West George Street, Glasgow, Scotland, G2 1BP. Questions: support@mcleodmedia.co.uk.