The newsletter · Fortnightly
The Second Number
Every other Thursday: one number from an account that was running that week, what it actually meant, and what I did about it.
01
The number. Pulled from a live D2C account, with the working shown.
02
The second number. What the platform reported next to what the bank did, and the gap.
03
What I did. The decision it led to, including the ones that did not work.
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Issue 2 goes out Thursday 13 August. Put your email in and you’ll get it with everyone else.
What I’m seeing, testing and learning across real DTC accounts.
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All of them free to read, no email needed. Each one has a number in it and a note on where the number came from.