Tools
Small, single-purpose calculators. Each one exists because a spreadsheet or a dashboard number was quietly lying to someone.
Free tool
Break-even ROAS calculator
Work out the ROAS you actually need to see in Ads Manager, once returns, discounts and attribution have taken their cut.
Free tool
Creative testing budget calculator
Work out what a Meta creative test actually costs to run — and what lift your current budget can and can't detect.