Learn Paid Ads
Learn Paid Ads · free tool

Your blended MER, against the one you need

MER and blended ROAS are the same number: total revenue over total marketing spend, every channel included. This works out what you’re getting, and what the business can actually afford.

01

This period, blended

Total revenue and total spend across every channel, not just Meta.

02

What the business can absorb

Used to work out the MER you actually need, not just the one you're getting.

Blended MER
4.42
against 2.22 required to break even
Clearing the bar

Running 2.20 above the MER you need: that's the cushion funding everything else.

Blended MER
4.42
revenue ÷ total spend
Required MER
2.22
to break even
Margin available for spend
45.0%
gross margin minus overhead
Gap
2.20
above required

Take the model with you

The spreadsheet version, plus how MER and per-channel ROAS relate when they disagree.

Where next

Pick the next stage in your margin journey

One calculator rarely tells the whole story. This is the order that actually works: from margin, to target, to a page that can convert the traffic you send it.

The newsletter

The Second Number

A fortnightly note on what’s actually working in paid media

The calculators tell you the maths. The Second Number tells you what happens when you run it on a real account from live D2C accounts. No theory.

1,974 media buyers and founders. Started August 2026.