Learn Paid Ads
Learn Paid Ads · free tool

The deal, framed five different ways

Generate distinct offer-angle options for the product below: different ways to frame the deal, not different products. Cover a spread across: discount framing, bundle/value-stack, risk-reversal or guarantee, urgency/scarcity, and a no-discount value angle. Where an angle risks eroding margin or training customers to wait for a sale, say so in the rationale.

Take the model with you

The rest of the Tier 1 toolkit, as it ships, straight to your inbox.

Where next

Pick the next stage in your margin journey

One calculator rarely tells the whole story. This is the order that actually works: from margin, to target, to a page that can convert the traffic you send it.

The newsletter

The Second Number

A fortnightly note on what’s actually working in paid media

The calculators tell you the maths. The Second Number tells you what happens when you run it on a real account from live D2C accounts. No theory.

1,974 media buyers and founders. Started August 2026.