Learn Paid Ads
Learn Paid Ads · free tool

Could this be read in half a second?

Assess how easy this copy is to read and skim on a phone, mid-scroll, by someone giving it about half a second before deciding whether to keep reading.

Take the model with you

The rest of the Tier 1 toolkit, as it ships, straight to your inbox.

Where next

Pick the next stage in your margin journey

One calculator rarely tells the whole story. This is the order that actually works: from margin, to target, to a page that can convert the traffic you send it.

The newsletter

The Second Number

A fortnightly note on what’s actually working in paid media

The calculators tell you the maths. The Second Number tells you what happens when you run it on a real account from live D2C accounts. No theory.

1,974 media buyers and founders. Started August 2026.